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Intro:
Why a "brick-and-mortar" manufacturer needs an E-Business strategy


Simply put, if you want to grow your business, you need to get closer to your customers. In today's world, that means making your company visible and your product information available wherever your target audience is going to seek them. That can mean at brick-and-mortar stores, via salesperson direct calls and through a strong presence on the Internet.

Downsizing in the 90's and through today means that companies are running leaner. Their personnel have less time available to them to search out new products, to investigate new methods to solve current problems -- and even less time to meet, greet and listen through a salesperson's presentation...

So, why do you need an E-Business Strategy? Statistics show a steady increase in the business-to-business arena of people going online to source products and solutions. If your customers and prospective customers are on the Internet, you need to be there too.

Plus, sales calls are getting increasingly expensive. Wouldn't it make better business sense to position your Salespeople to call only on those potential customers who've already demonstrated their interest in your company?

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